Earthenable
How can a nonprofit empower the people they serve not just through their work but in the way they present their work and beneficiaries?
Role
Generalist
Communications Intern
Solution
Photo
Film
EarthEnable is a social enterprise promoting clean flooring and public health in Rwanda. I interned for them for a summer and led an initiative to document their impact and share it with the world. Over the course of two weeks, I traveled to six different cities in Rwanda and took photos and video of customers to develop a gallery of 50+ photos and a marketing video.
Problem
A social enterprise seeks to build awareness about their work and tell its story.
Challenges
The lack of a strong brand or visual identity leaves wanting direction for a video and marketing campaign.
Solutions
Storytelling that is impact-driven that instead of centering the company’s brand, rather focuses on the customer and the laborers that EarthEnable create value for.
This video is of a journey around Rwanda, the land of a thousand hills, and of tender moments with the people whose lives have changed for the better because of Earthenable’s work.
Photos capture moments with customers and laborers.