Starr

How do you give form to the ephemeral? How do you express the effect of a sip of a good drink through color and texture?

Role

Designer

Solution

Branding

Design

I love a good canned beverage, but so many can designs either feature detailed illustrations with heavy-handed vectors or center around monochrome aesthetic with uninspired colors or a heavy emphasis on the logo. I played with the idea of buzz to create an option for when you’re feeling something easy and fun. I present Starr - my dream drink concept that looks as light and buzzy as it makes you feel.